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946 mlA bottle of SIMPS Matcha Tea Concentrate on a theatre stage in a spotlight, with Dash the Canada goose announcing its arrival
Sorry, coffee. It's complicated

There's someone new in my mug.

Meet SIMPS Matcha Tea Concentrate. A rich, opaque green concentrate for the matcha moments you'll want to make your own. Dash is already emotionally attached. You have been warned.

Dash the Canada goose on a green sofa holding an iced matcha latte beside a bottle of SIMPS Matcha Tea Concentrate

SIMPS Matcha Tea Concentrate

A rich, opaque green concentrate for the matcha moments you'll want to make your own.

  • 946 ml
  • Tea concentrate
  • Made in Canada
What it tastes like

Green because it's tea

We built this one around the leaf rather than the colour. Here is what that means in the cup.

01

Grassy

Fresh vegetal lift, the way good matcha smells the moment you open the tin. Green because of the tea, not because of the dye.

02

Savoury

The umami depth that separates real tea from the powder in a vending machine latte. It gives the sweetness something to push against.

03

Rich

Opaque, not translucent. It pours thick, mixes clean, and holds its colour in milk instead of turning grey.

What to make with it

Four pours to start with

Full recipes go out to the list on launch day.

Matcha Latte

Milk or oat, two pumps, done. No sifting, no clumps, no bamboo whisk to rinse afterwards.

Iced Matcha Lemonade

Lemon, soda water and Matcha over plenty of ice. Sharp and green, and it disappears fast on a hot patio.

Matcha Tonic

Tonic, a squeeze of lime, Matcha. The quinine bitterness meets the tea's savoury side and the two behave themselves.

Matcha Espresso Martini

Vodka, espresso, Matcha. The grassiness cuts through the coffee instead of hiding underneath it.

Why get on the list

First run, first pour

01

First access

The list gets the link before the drop goes public. No refreshing the homepage hoping it went live.

02

Launch day recipes

Four tested builds land in your inbox the day the bottles do, so you know what to make first.

03

A limited first run

First production run only. When it is gone, we are waiting on the next batch like everyone else.

Questions

When does Matcha launch?

Soon. We are finishing the first production run now, and the list gets the exact date before anyone else. That is the whole point of signing up.

Is this real matcha?

Yes. It is a tea concentrate made with real matcha, which is where the colour comes from. That is also why it is a deeper, more opaque green than the neon you may have seen elsewhere.

How is it different from a syrup?

It is a tea concentrate rather than a flavoured syrup, so the tea does the work rather than the flavouring. One bottle, no whisking, no sifting, no clumps in the bottom of the cup.

How big is the bottle?

946 ml, the same format as the rest of the SIMPS line. It fits a standard speed rail and works with our pumps.

Will you ship it across Canada?

Yes. Matcha ships anywhere we already ship, at the same rates. Wholesale and cafe accounts can reach out to us directly for case pricing.

What happens after I sign up?

One email confirming you are on the list, then one email the day Matcha goes live. We do not sell your address, and you can unsubscribe from any email we send.

Meet your matcha

Drop your email and we'll let you know the day SIMPS Matcha lands, plus the recipes to go with it.